The importance of reviews in your marketing strategy
Customer reviews have become a cornerstone in building and maintaining the reputation of any business. In an era where consumers are bombarded with countless ads and promotional messages, reviews align the real voice of customer experiences with brand promises. This article explores the extensive impact that reviews can have on a marketing strategy, looking at […]
How to apply the AIDA model in marketing?
In its purest essence, marketing aims to attract various customers with the objective of providing certain promotion, strategy, and implementation services for a product or brand. However, to achieve a successful collaboration, it is first necessary to reach the point where we can offer these services. Thus, the question remains: what tactic do we use […]
What is affiliate marketing and how does it work?
Photo source: freepik.com Simply put, affiliate marketing is a marketing tactic where you can generate sales with the help of people who want to make money in their spare time. The first affiliate program was developed by Amazon in 2009, and since then numerous platforms that connect advertisers and affiliates for mutual gain have been […]