The importance of online video content

Reels, TikTok, Facebook Watch… it seems that videos are making their presence increasingly felt online, becoming one of the most popular and effective ways of communication. The best example we’ve all observed is the recent expansion of the TikTok social network and its success through video content. It’s clear that videos are a popular way […]

Generation Z, technology and social media

Photo source:  We all heard the term Millennials at least once, which refers to the generation of those born between 1981 and 1996. Notably different in social interactions from the previous generational group, they have introduced important changes in culture, economy and technology, both in the US, as well as in the European countries. […]

Digital marketing strategies that generate sales

In the current context, where a large part of our lives (both personal and professional) has become remotely operated, the digital presence of a business has become a requisite for its existence. In the online environment, change is a constant, trends evolving now at an even faster pace. Similarly, the communication channel are continuously employing […]

The Power of Storytelling in Branding


The best writers, speakers, trainers, leaders and teachers know how to tell stories. A brand that stands out is easier remembered by the public and easier to access mentally, compared to others in the same category. Thus, over time, it manages to create a connection with potential buyers, which directly contributes to a powerful position […]