An online presence can radically influence the success of a business, and the first way to communicate with consumers is the website.
In Romania, 45.4% of companies have their own website, even though 86.1% use the internet in their current operations, according to the National Institute of Statistics. However, more and more businesses are realizing the importance of owning a website. International statistics show that 58% of small and medium-sized businesses plan to build a website or rebuild their old one.
Their plan is supported by the multitude of agencies, freelancers and web hosting services that offer this possibility. Often, however, due to their limited budget or reluctance to invest a large amount of money in creating a website, they choose cheap options, the results of which leave something to be desired. Thus, they choose a template that does not meet their real needs and does not clearly present their mission, vision and values. That’s why online leads are slow to appear, and companies soon give up the administration and maintenance of the site.
This reluctance to invest is confirmed by figures, so that 26% of small and medium-sized businesses consider high costs the main reason for not implementing a website.
In order to encourage the development of companies of different sizes and reduce the initial costs necessary to implement a website adapted to their needs, Klain launches a leasing purchase service: LeasingWEB. Its operation is similar to car leasing. More precisely, the desired product is purchased through a pre-established installment system and the customer benefits from all the services of the traditional payment method, but also maintenance and consultancy throughout the duration of the contract.
Why leasing website?
We recognize the difficulty of investing in a customized website on the needs of the business, especially for small and medium-sized businesses. Part of the initial amount can often be allocated to other projects, and the comparison between the costs and the results achieved is sometimes difficult to calculate precisely.
In this context, many companies choose a cheap option, which does not affect cash flow so much, but which very rarely brings relevant results in the form of leads and which does not correspond to the image of the business. In other words, the final product does not fulfill the functions for which it is built: establishing credibility, developing trust, increasing interaction with visitors, generating leads and closing sales.
LeasingWeb is thus an alternative to purchasing a website, which reduces that initial investment, but offers all these benefits in a short time.
How does it work?
Through LeasingWEB you can choose to cover the costs of the website through fixed installments for a period between 6 and 24 months. The services offered are identical to those related to full payment, except that this method allows for more efficient budget management.
What are the concrete benefits?
A first advantage of leasing a website is the generation of results from the moment the site is launched, a process that amortizes its payment over time.
Moreover, through this service, Klain identifies the company’s needs, finding the right solution for the desired results. Each project starts with a market analysis, and the site is structured and developed in order to maximize the impact in the online environment.
The process of creating the website is adapted to factors such as budget and the needs of a company. Thus, if the business has a strong brand behind it and is based on unique values, all its aspects can be customized 100%. This is where structure, content, design and implementation process come in.
If the main objective is a lower total cost, and the company operates in a market for which there is a tested model, you have the option to choose a variant that capitalizes on existing designs.
In both situations, however, the design and content comply with current standards, while being adapted to specific needs. This aspect is an important advantage of the service, given that, according to a Stanford report, 75% of users judge the credibility of businesses according to the design of their website.
On the other hand, different factors can affect the functionalities of a website, and these can have negative consequences on productivity. However, LeasingWEB ensures continuous maintenance throughout the collaboration, which allows you to get 100% involved in the growth of your business, without wasting time solving problems.
