Instagram is the platform used by a large part of businesses to communicate with their target audience. Its purpose is to facilitate the transmission of relevant and representative information through visual elements (images and videos).
An Instagram account for business should be taken into account, all the more so as the audience keeps targeting the young segment. This demographic spends more time on the internet, especially on platforms like Instagram and TikTok, making them current consumers and potential future loyal customers.
Next, we will present the importance of having an Instagram account and the power of influencers on this platform.
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Economic dimension
Referring to the data from January 2021, Instagram ranked 5th in the top of the most used social networks worldwide. The number of active users reached 1.221 million users, which is continuously increasing.
The most followed Instagram accounts in February 2020* are:
- Instagram: 388.94 million followers;
- Cristiano Ronaldo: 271.24 million followers;
- Ariana Grande: 227.28 million followers;
- Dwayne Johnson (The Rock): 224.3 million followers;
- Kylie Jenner: 221.61 million followers;
- Selena Gomez: 217.19 million followers;
- Kim Kardashian West: 210.76 million followers;
- Leo Messi: 191.72 million followers;
- Beyoncé: 169.55 million followers;
- Justin Bieber: 167.35 million followers.
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Influencer Marketing
Instagram is the platform most used by specialists to carry out influencer campaigns. Among the most well-known areas, in which influencer campaigns are vital, are beauty, travel and fashion.
In Romania*, the top of the most influential content creators is as follows:
- Inna: 2.91 million followers;
- Antonia: 2.61 million followers;
- Delia: 2.51 million followers;
- Andra: 2.4 million followers;
- EuSuntDorian: 2.14 million followers;
- Nicolecherry: 2 million followers;
- Smiley_omul: 1.9 million followers;
- Alinaeremia: 1.8 million followers;
- AndreeaMantea: 1.8 million followers;
- Selly: 1.69 million followers.
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Business brand versus personal brand
As a business, once you determine that your target audience is on Instagram, the next step is to create an active and strong presence of them on the platform. As an entrepreneur, it is important to support your brand as a specialist by creating a personal page. Even if there is business-related information on the personal page, it is recommended that situations of this type are not avoided on the business page.
The personal page comes as a support and contributes to your own and business support. Its purpose is to help you position yourself as an expert and be present where your competitors and target audience are.
