This year Black Friday takes place on November 27th, so time should not be wasted and you should already start a strategy, if you haven’t already. According to statistics, in 2014 about 5 million Romanians made purchases on the occasion of this holiday both from online and offline stores. Products worth over 300 million lei were sold and discounts of up to 80% were granted. If your online store will also run a Black Friday campaign, here are some useful tips to make your work easier.

1. Plan your sales starting today

Don’t waste time and start talking to your distributors or manufacturers so that you have secured a sufficient stock of products in advance. You will probably be able to get better prices, and this way you will also be able to offer better discounts.

2. Prepare your product pages

Work ahead of time on the pages of the products you have selected for Black Friday, style them and provide all the necessary information about the items. Also, if you have special products for Black Friday, you can start working on their pages, making content and presentation. These pages don’t have to be visible to your current visitors, but that way you can give search engines time to index the pages. And last but not least, it should be clear on the page that the product is on sale.

3. Prepare your landing page

This landing page is different from the normal one of your website. It has a different layout, another design, and other information. It should be clear that it is specially made for Black Friday, most stores signaling this through the black color of the page, a color specific to this holiday. Once the page is ready, make sure that the title of the page contains the word Black Friday, and in addition to that, you can also offer users the opportunity to pre-register to find out about your promotions. If you want to attract as many people as possible, starting a few days before you can tease on your normal landing page.

4. Prepare the content

Content plays an important role in the success of a Black Friday day. Make your website known to your target audience through demo articles, articles with useful product information, articles with gift ideas, and so on. Thus, you will attract people interested in the products offered by you to the site, and they will be able to get to know your products, ask certain questions and make a shopping list. Overall, use the blog, and if you don’t have one, you should set one up right now.

5. Plan your email campaign

Don’t leave your email campaign to the last minute. It is an aspect that must be treated seriously and planned in advance. Create the messages, the design, decide the date and time you will send (maybe you will send the day before – depending on the start time of the promotion) and prepare the list of subscribers.

6. Prepare your site

Every year it happens that at least one site does not cope with the number of visitors and visits. Make sure that your site will support a larger number of visitors than it has now, that it loads in an optimal time and that it is mobile friendly. After all, Google’s search engine shows websites that are optimized for phones in front of those that are not optimized.