In the world of digital marketing, the Klain team hosts talented and passionate people who contribute to the success of our agency. In this article, we will turn our attention to our colleague, Reka, who holds the position of Marketing Manager at Klain. With an impressive experience and a clear vision of the evolution of digital marketing, Reka has made a significant contribution to the development of our agency. Let’s get to know it better!

1. Let’s start with the basics. What position do you have within the Klain team and how long have you been with us?
   Marketing Manager, since 2012, with a short break between 2017 – 2021.
2. How did your adventure with the Klain team begin?
   During the master’s degree, one of my colleagues presented me with an internship opportunity at the company she works for, and after 2 months of internship, she recommended me for a position as a content writer at Klain. That’s how I met Valentin and Răzvan.
   
   
3. How do you stay up to date with new trends and technologies in the field?
   Being such a changing field, the environments from which I get my information are varied. But at the moment, I prefer to participate in extensive training courses, coaching programs and read books that help me develop new ways of approaching projects and existing situations with clients and the team. For the rest, scrolling on Social Media FTW  
4. How has your vision of digital marketing evolved over the years and how have you adapted to changes in the industry?
   When I started in Klain I was doing content, and I said that I would never do marketing because I don’t like it and that I will write all my life )) But little by little I started to understand its purpose, and at the moment I love my job. In my more than 10 years of experience, I have witnessed many changes, considering that 10 years ago Facebook was just starting to exist for companies, and SEO was among the things that mattered most online. People didn’t understand what online was and why they had to invest in this direction as well. At this point, I believe that online marketing is important for the development of a business and for its survival in an increasingly competitive market. 
5. Tell us about an experience where you worked closely with other departments to successfully implement a campaign.
   On 80% of the projects I collaborate with all departments of the agency, and in 95% of the cases all projects are successfully completed. 
6. How do you approach defining and measuring the success of a marketing campaign? What are your key metrics?
   It depends on the campaign and the objectives. First of all, we look at our client’s business objectives. If he doesn’t have them defined, we help him define them through direct or alternative recommendations that help his business. Then comes the establishment of marketing objectives that support the business objectives. For example, if a client wants a 10% quarterly increase but has a marketing budget of 2k/month, the chances are high that the actions we take will not have the expected results. For this reason, we are realistic when building budgets and goals and conveying estimates based on facts and experience. Depending on the field, target audience, product/service, the objectives may differ, it matters that the expectations are related to reality.  
7. What’s the most surprising and unexpected thing you’ve learned in your career so far?
   In most cases, businesses are the faithful copy of the entrepreneur. To give an example: if a business owner is chaotic in his daily life (he does not work with an agenda, he is late for meetings, he does not write down decisions, etc.), the business will also operate just as chaotic.
8. How do you prioritize and manage your tasks in a dynamic and challenging environment like digital marketing?
   Using the calendar. Knowing what I have to do and when, I organize my time more efficiently, so I can combine my personal and professional life as harmoniously as possible.  
9. What are your favorite methods to maintain your creativity?
   Having a position that requires more skills in identifying solutions to different situations and problems, I use activities that may seem childish, but which help me develop my focus, patience, attention and memory such as puzzles, board games and different logic games. 
10. What is the campaign or project you are most proud of and why?
    Transforming Klain into a marketing agency. It was the moment of maturity both for the business and for all of us. You can read more in this article. 
11. What do you think will be the future of digital marketing and what elements will be essential?
    Immersive experiences like augmented reality and virtual reality. 
12. How do you like to spend time outside of work and how do these activities influence your vision of marketing?
    I am a person who adapts extremely easily to people, situations, places. And this aspect helps me in my job every day. And when it comes to hobbies or leisure activities, I operate on the principle of name it, cuz’ I might like it. 
13. What is the tool or thing without which you could not imagine a day of work in your department?
    The phone. 
14. Tell a funny memory with Klain!
    In 2017, on Halloween, we organized OnesieDay. I would like to repeat the experience  
15. If our team were a superhero, what would be our secret superpower?
    Omnifabrication – the power to create something with limited resources in an extremely short time
    
    
16. How would you like to see our team evolve and grow in the next 16 years?
    Whatever change the future brings, I am sure that we will continue to have exceptional colleagues, who are the essence of Klain, and clients who trust our abilities to generate the expected results. Oh, and I hope we have a pet agency  

Reka, with its rich experience and adaptability to the constant changes in the digital marketing industry, has become a pillar of the Klain team. His realistic and results-oriented approach, as well as his passion for learning and evolving, have contributed to the success of our campaigns and the growth of our agency. The Klain team is happy to have a dedicated and passionate colleague like Reka and looks forward to the bright future in which they will evolve and grow together.