What is it like to be a Digital Designer at Klain Agency? Well, Alex tells us everything: how long he has been in the world of marketing, what helps him develop and how he keeps up to date with new trends, but also future prospects. Let’s meet Alex!
- Let’s start with the basics. What position do you have within the Klain team and how long have you been with us?
At the moment I am a Digital Designer, but during the four years at the agency, I learned everything that a marketing department means. - How did your adventure with the Klain team begin?
It all started with small steps through all the agency’s procedures and daily tasks, all of which had the role of helping me integrate into the team.
- How do you stay up to date with new trends and technologies in the field?
Trends come and go, and in the industry you always have someone to learn something new from. Blogs, marketing events, various social media pages – they all use them to find out what’s new in the field. However, only by putting these novelties into practice can I choose what is helpful or not in my daily activity. - How has your vision of digital marketing evolved over the years and how have you adapted to changes in the industry?
In marketing, you need to be open and curious, invest time in continuous learning, and be prepared to adapt to new things. - Tell us about an experience where you worked closely with other departments to successfully implement a campaign.
After the pandemic, the hotel industry has recovered more slowly, but I am glad that together with Lorand we managed to inform the accommodation units in Cluj-Napoca about the importance of being online and especially on a platform dedicated to them, CazareClujNapoca.ro. - How do you approach defining and measuring the success of a marketing campaign? What are your key metrics?
For me, feedback matters. When we talk about visual materials, everything is subjective. - What’s the most surprising and unexpected thing you’ve learned in your career so far?
The importance of teamwork: when people work together, they bring different perspectives. - How do you prioritize and manage your tasks in a dynamic and challenging environment like digital marketing?
I identify the tasks that are most important and prioritize them. - What are your favorite methods to maintain your creativity?
Continuous learning and curiosity help me to develop my creativity constantly. - What is the campaign or project you are most proud of and why?
Accommodation projects. Here we participated in the entire process, starting with the launch of the website to the listing of the first unit on the platform. - What do you think will be the future of digital marketing and what elements will be essential?
Success in digital marketing depends on constantly adapting to changes in the industry and the preferences of customers/collaborators. - How do you like to spend time outside of work and how do these activities influence your vision of marketing?
I relax with my family and always keep up to date with the news in the field. - What is the tool or thing without which you could not imagine a day of work in your department?
The laptop, all the activity takes place here: tasks, zooms and the tools they use. - Tell a funny memory with Klain!
On Secret Santa I always have fun when I get colored socks.
- If our team were a superhero, what would be our secret superpower?
Let’s guess customers’ thoughts.
- How would you like to see our team evolve and grow in the next 16 years?
With stability and constant gradual growth, the Klain team reaches the top of marketing agencies in Romania and Eastern Europe.
With a smartphone full of apps and a thirst to explore technology, Alex is always up to date with new trends and always ready to make every project take color. Which member will it be next week? Stay tuned for more details about yet another Klain story!
