Given that online marketing is a field in continuous evolution, both from the perspective of tactics and tools and platforms, over the 15 years of existence we have developed a series of stable strategies, which can be adapted to these changes, as well as to the business typologies to which they are applied.
Our central objective has always been to meet the digital needs of businesses and increase their online sales through intelligent campaigns based on concrete data. Through the marketing strategies developed, we have constantly pursued its achievement, bringing visible results in terms of brand awareness, engagement and leads.
In the article we will present 15 of these strategies, whose effectiveness has been demonstrated over time and which have contributed to the success of our partners.
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Content marketing strategies
In marketing there is a well-known expression that says that “content is king”. It is also confirmed by Klain, who has used content in various forms to achieve multiple goals pursued by customers. From Social Media posts, to blog articles, advertorials, website texts and PPC campaign texts, the agency uses relevant content to reach the specific target audience and get them to take the desired action.
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Lead Collection
Attracting leads is one of the most important targets of online marketing, and there are many ways to achieve it. Among the mechanisms applied by the Klain agency is the provision of informative materials, relevant to the target audience, in exchange for contact details. Through this initiative, the company’s professionalism is highlighted and the way is opened for a productive collaboration with the potential customer.
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Segmentation of PPC campaigns
PPC campaigns are one of the most effective forms of online promotion, through which a brand pays only for concrete results, in this case when a user clicks on sponsored links. To increase their productivity and the relevance of the results obtained, Klain segments each campaign according to several criteria, such as business needs, characteristics of the target audience and market particularities.
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SEO Strategies
SEO (or Search Engine Optimization) is a process of improving website traffic, as well as increasing its visibility and position in organic results on search engines. It includes a set of practices starting from optimizing the pages of the website (in terms of content, meta tags, titles and more) to obtaining external links from authoritative sites. The agency highlights all these tactics, increasing the relevance of brands online.
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Collaborations with related brands
The nature of online marketing is one of interconnectivity, the field being closely linked to other segments and benefiting from complementary services. Klain has achieved this by partnering with a number of businesses that support companies in strengthening their brand. Among them are companies that offer intellectual property services (trademark registration), which deal with public relations or with print and photo/video.
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Segmentation of email marketing databases
Depending on the business profile, email marketing campaigns can be one of the most important techniques in the online environment. However, for them to be effective, it is necessary to segment the databases based on criteria related to the recipient’s profile, such as their status (potential or current customer), interest in certain products or services, demographic characteristics and the industry in which they operate. All of this is applied by Klain in their database sharing process in order to increase the effectiveness of campaigns.
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Initial marketing analysis
Distinct from the comprehensive audit services offered by Klain, the agency provides clients with an initial marketing analysis that includes a brief examination of Google trends, simulations on PPC campaigns, inspection of the market and the client’s positioning within it, as well as a review of the main competitors. The initial analysis is free of charge, with the aim of providing the client with an overview of the online business situation and serving as an introduction to the full audit provided by the agency.
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CSR Campaigns
In a profit-driven world, where businesses are increasingly separating themselves from their community, Klain is trying to devote some of his time and expertise to it. One of the most important initiatives of this type was the “Give a website” campaign, through which the agency offered the free development of two websites for two registered NGOs. Klain plans to pursue such initiatives in the future, making his team’s knowledge available to non-profit organizations.
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Brand awareness
Increasing brand awareness is one of the main objectives of digital marketing, and there are numerous tools, techniques and platforms that can be used to achieve it. The agency evaluates all these aspects, adapting them to the characteristics of the client’s profile and thus implementing brand awareness campaigns. Even if they do not directly drive sales growth, by developing visibility and trust, they help attract customers.
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Market research
In online marketing, data is one of the most important resources in creating successful strategy and campaigns. In addition to the analytics and online tools that Klain uses, the firm also conducts market research, through which it aims to obtain consumer feedback on customer services or products. This information is important both for businesses in their efforts to improve the quality of services and for meeting consumer needs through online communication efforts.
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Involvement in business communities
The agency’s team is part of multiple online and offline communities, both in their field of activity and in related areas, actively contributing to their progress and providing free support in order to solve the needs in the field of online marketing. Moreover, Klain members participate in numerous events, which help both to develop their professional expertise and to develop partnerships with businesses that offer complementary services.
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Marketing Audit
The importance of a thorough marketing audit is often overlooked by companies that operate in this field. Valentin Bolboaca talks about its usefulness and ways of development within Klain: “In the initial phase of each collaboration, we recommend the client to go through a complete process, which involves a marketing audit beforehand. Within it, we conduct a detailed analysis of segments such as the market, competitors, target audience, and customer. Only on its basis can a successful strategy be developed, but many agencies in our field choose to skip this step due to the fact that it does not offer visible direct results.”
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Bi-weekly evaluation
Tracking the progress of a project is essential, so that the results can be evaluated and decisions can be made to improve them. Klain organizes a meeting every two weeks with all the members involved in a project, during which he carries out an assessment of its status and determines the necessary actions to support its evolution.
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Activity monitoring
In addition to holding meetings to track the progress of a project, the agency constantly monitors the results of the campaigns carried out and the impact of online communication at the business level. Whether we are talking about the evolution of website traffic, the number of clicks on PPC campaigns, the leads collected or the reach of Social Media, Klain records all this information in the form of a monthly report, based on which future actions are decided.
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Merging data with creativity
One thing repeatedly mentioned by the Klain agency is the fact that online marketing cannot be based solely on creativity and, at the same time, cannot be based solely on data. In order to ensure the success of the efforts in this environment, the two resources must be combined, so that they support each other and form the basis of the actions carried out. For each project, the agency uses the relevant data and applies its creativity to build successful online communication.
These are the 15 most common marketing strategies applied within Klain and improved over its 15 years of activity. With their help, we have been able to build successful campaigns for our clients and achieve their business goals. Contact us now and find out how they can be applied within your company and how they can be customized to your specific needs.
