Audit - Klain

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First and last name (contact person)

No. Phone

Company name

Brand/Website

About Business (what do you offer?)

Key products and/or services you offer

Target Audience (who are we talking to?)

The target audience of the services and/or products you offer

Market/Competitors

Direct competitors

Challenges & Objectives (what do you want?)

What are the 3 main challenges you have related to promotion and communication in online and in the media?

What are the 3 main objectives for the next period in relation to the aforementioned challenges?

Current Performance Indicators

What is the average monthly traffic you get to your website?

What is the conversion rate or ROI you record on your website?

Number of leads received monthly

Cost per lead generated (CPL)

Customer decision time (sales cycle)

Average Order Value (AOV)

Lifetime Value (LTV) — the value of a customer over the entire relationship

What is the marketing budget you want to allocate monthly to achieve your goals?

To Do for the Agency (expectations)

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